{"product_id":"af-50mm-f1-8-neo","title":"AF 50mm f1.8 Neo","description":"\u003ch2 style=\"text-align: center;\"\u003eOptical Design\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eThis affordable 50mm autofocus prime uses a 12-element-in-8-group optical design, including 2 ED elements and 4 high-index elements, to keep images sharp from centre to edge on full-frame and APS-C mirrorless cameras — great value for the shooters wanting pro-style sharpness without the pro-lens price tag.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-optical_design_1024x1024.webp?v=1783071957\" alt=\"TTArtisan AF 50mm F1.8 Neo optical design diagram showing 2 ED elements and 4 high-index elements\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eSimplified Design\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eThe AF 50mm F1.8 Neo strips back focus and aperture rings for a clean, minimal build that keeps shooting fast and direct.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-simplified-design_1024x1024.webp?v=1783071957\" alt=\"Photographer holding a mirrorless camera fitted with the TTArtisan AF 50mm F1.8 Neo lens, framing a shot outdoors\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eYour Style, Your Lens\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eAdd stickers, 3D-printed shells or custom paint to make it your own — a lens that suits your style, not just your kit bag.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-custom-design_1024x1024.webp?v=1783071957\" alt=\"Three TTArtisan AF 50mm F1.8 Neo Neo-edition lenses in customisable yellow, orange, and blue colourways\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-custom-design-2_1024x1024.webp?v=1783071957\" alt=\"Close-up of a Sony mirrorless camera fitted with a custom-painted TTArtisan AF 50mm F1.8 Neo lens shell\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e*Lens shells are not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-everyday-lens_1024x1024.webp?v=1783071958\" alt=\"Indoor portrait taken with the TTArtisan AF 50mm F1.8 Neo, showing natural colour rendering and soft background blur in everyday home lighting\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eA Versatile Everyday 50mm\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eA true full-frame 50mm standard lens with a natural 45° angle of view, matching human eyesight for a lens you can leave on the camera all day — from portraits to street shots.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-everyday-lens-portrait-1_1024x1024.webp?v=1783071957\" alt=\"Outdoor portrait at sunset taken with the TTArtisan AF 50mm F1.8 Neo, showing natural skin tones and soft background blur\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-everyday-lens-town_1024x1024.webp?v=1783071958\" alt=\"Cityscape photo taken with the TTArtisan AF 50mm F1.8 Neo, showing sharp detail across a river and building skyline\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eSmooth Bokeh\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eThe fast f\/1.8 aperture delivers shallow depth of field and smooth background blur, plus reliable low-light performance for an affordable prime.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-smooth-bokeh_1024x1024.webp?v=1783071958\" alt=\"Portrait taken with the TTArtisan AF 50mm F1.8 Neo at f\/1.8, showing sharp focus and smooth background blur\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003eKeep It Simple\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eA streamlined build keeps this lens easy to use straight out of the box, no fuss required.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eReliable Autofocus\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eAn optimised STM stepping motor delivers smooth, fast autofocus for both stills and video, keeping pace with everyday shooting and moving subjects.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-reliable-af_1024x1024.webp?v=1783071957\" alt=\"Cutaway 3D render of the TTArtisan AF 50mm F1.8 Neo showing the internal STM stepping motor autofocus mechanism\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eSubject Detection\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eBuilt-in eye and face detection keeps focus locked on your subject, so portraits and candid shots stay sharp with less effort.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-subject-detection-1_1024x1024.webp?v=1783071957\" alt=\"Portrait taken with the TTArtisan AF 50mm F1.8 Neo using eye and face detection autofocus\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-subject-detection-2_1024x1024.webp?v=1783071957\" alt=\"Portrait with green autofocus tracking brackets locked on the subject's eye, demonstrating eye-detection autofocus\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003eLightweight Design\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eWeighing approx. 156~167g depending on mount, this is a compact, easy-to-carry lens for everyday use. The glass-fibre composite build keeps it light while feeling smooth and comfortable to hold on long shoots.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-lightweight-2_1024x1024.webp?v=1783071957\" alt=\"Hand holding a Sony mirrorless camera fitted with the lightweight TTArtisan AF 50mm F1.8 Neo lens outdoors\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e0.48m Close Focus\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eA 0.48m minimum focusing distance lets you get closer to your subject, capturing fine detail with extra visual impact.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/ttartisan-af-50mm-f1-8-neo-nz-close-focuse_1024x1024.webp?v=1783071957\" alt=\"Close-up food photo of grilled meat, peppers and potato cubes, demonstrating close-focus detail captured with the TTArtisan AF 50mm F1.8 Neo\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003eMore Details\u003c\/h3\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/more-details.png?v=1783071958\"\u003e\u003c\/div\u003e","brand":"TTArtisan","offers":[{"title":"Sony E","offer_id":48972710084843,"sku":"TTAF5018N-E-B","price":219.0,"currency_code":"NZD","in_stock":false},{"title":"Nikon Z","offer_id":48972710117611,"sku":"TTAF5018N-Z-B","price":219.0,"currency_code":"NZD","in_stock":false},{"title":"L Mount","offer_id":48972718276843,"sku":"TTAF5018N-L-B","price":219.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/2588\/3115\/files\/TTAF5018N-E-B.jpg?v=1783029324","url":"https:\/\/www.ttartisan.co.nz\/products\/af-50mm-f1-8-neo","provider":"TTArtisan New Zealand","version":"1.0","type":"link"}